Luke Cage. Power Man #28 comic book from Marvel Comics Group
Imagine for a moment, you have decided to make crime your chose profession.  There are things to consider as you embark on your life of crime.  These choices will affect you the rest of your life.  One of them is your alias.  You need to choose one that strikes fear in people and lets people know you are a force to be reckoned with.  Well, this guy did not put much thought into his name as he called himself "The Cockroach."  Cockroaches do not strike fear in anyone.  Disgust, definitely, but not fear.  People don't run from cockroaches, they step on them.  Remember this future criminals, your alias is very important.

       

This is a scan of an old comic book. This item is not for sale. But you can find it on ebay.
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